From time to time I’ll be adding resources found in or related to topics covered in the book. This will change, so check back.
Book Club Discussion Guide - 18 page booklet that provides discussion topics, questions and action steps by chapter.
Customer Touch point Map – Graphic depicting the Marketing Hourglass and each touch point needed to create a positive customer experience
Marketing Org Chart – Simple graphic that depicts that functional areas of your marketing department – no matter how many people you have.
How to Be More Referable – public mindmap, feel free to add your ideas
10 Great books on Referral Marketing – The author’s Amazon listmania list of books about referrals.